My name is Douglas Yuschalk, owner of SEO Secret Sauce, LLC. I’ve been immersed in SEO since 1994 and have made a quite successful living from ranking and selling websites and helping others around the world rank and sell their sites.

I’m a data – oriented SEO and base all of my techniques off of actual test results performed in-house at SEO Secret Sauce.

Owning a fleet of ranking websites, a massive backlink network, and having access to hordes of data, I have the advantage of being able to see what is working effectively in today’s SEO environment based on real data, not speculation.

I’ve tried pretty much every tactic known to SEOs and I’m constantly testing new ones. I know what works based on data and experience, not speculation.

From my experience offering SEO coaching and consultations, the most common issue that is holding people back from ranking is: onsite SEO.

You can have the best links on the planet pointed to your site, but if you’re not up to speed on what should be happening on page, then you’ll be perpetually trapped on page 2 or worse.

Think of it like this. Winning in SEO is like winning a car race. Your onsite SEO is your car and the links are the gas you put in it. If you don’t build a good car, it’s simply not going to go anywhere despite the gas you put in it.

GMB is where you need to begin if you want to rank highly in Local Search.

Google My Business signals are grouped as the most important factor when it comes to Local 3-Pack ranking. GMB signals are the most important ranking factor (over 25%) when it comes to Local Pack/Finder Ranking Factors.

The first thing you should cover (and arguably the most important one) is to ensure that your GMB listing is verified. This step is extremely simple – you simply need to visit this link and add or claim your business on Google Maps.

While Google Maps ranking used to be based on such things as proximity and industry categories, Google now includes other factors into its ranking algorithm.

This is actually good news for small and medium sized businesses whose listings otherwise will be overshadowed by large corporations and chain companies.

BUT, you have to know EXACTLY what to do and HOW to increase your ranking and market your business better on Google Maps.

With competition so fierce; with every business wanting the top 3 spots, with SEO firms fighting for the 3-Pack like hungry wolves, the new #1 secret weapon is…NEIGHBORHOODS!

For any local Las Vegas business, the biggest challenge is getting found…getting ‘Discovered’.

Word Of Mouth may drive business, but it’s being found in local search that really makes the dollar difference.

Being on Page One in Google (especially the “3 Pack”) is EVERYTHING.

Its become the equivalent of giant billboards up and down the highway, full page ads in the biggest newspapers and TV commercials around the clock!

Google wants to help small businesses get found online and this is their best avenue for giving those businesses online attention.

The local 3-Pack can show up as a result of searching something in a specific location with or without adding keywords like “near me” in search queries.

The secret that only 1 in 100 businesses know is, ranking for neighborhoods (the RIGHT Neighborhoods) done the RIGHT way, can help you leapfrog over other search results..and land you in the 3-Pack. Yes, it really works.

Businesses do not know about this secret “insider strategy”, so with the competition the way it is today, no 3-Pack listing for them.

My SEO team of professionals has studied this “Neighborhood Approach” for the 3-Pack and developed a system that gets predictable results.

What is a Citation?
A citation is essentially an online reference of the name, address and phone number for a local business.

A local citation is any combination of the company name, phone number, address, zip or postal code and web address.

Keep in mind that not all items need to be included and the items can appear in any given order in order for the item to be considered a citation.

Why are citations so important? – There’s more to them than helping Internet users discover local businesses in their area.

It’s because citations are instrumental in impacting local search engine ranking results. This is precisely why a lot of businesses are jumping through hoops to manage their citations and ensure data accuracy.

The consistency of structured citations is widely recognized as the 4th most important local ranking factor.

Developing and Optimizing a YouTube Channel is one of the most effective sales/marketing channels available.

Few marketers know how to get a YouTube Video ranked on the first page of search like I do. It’s just another one of my forte’ skills.

Most people would rather watch a video than read text. In fact, all over the globe, people spend more than 8 billion hours watching online videos every month. That’s equivalent to almost 90 minutes for each person in the planet.

Embedding your YouTube videos on your website is an enormous ranking booster to both your site and video channel.

YouTube is owned by Google and they promote their own product over any other. So, if you’re optimized with embeds and an optimized YouTube Channel, you’re already ten steps ahead of your competition.

In fact, YouTube is the second most used search engine behind only Google.

An SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines like Google.

With an SEO analysis, you can find what aspects of your SEO strategy are working and what your biggest obstacles are that are preventing you from improving your site ranking.

To put it simply, an SEO analysis is a must for you to rank higher, expand your reach, drive traffic, and hit your business objectives. With an analysis, you’re not taking shots in the dark; you’re making a plan with strategic decisions, which reduces time and resources spent.

Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages (SERPs).

Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available.

Competition is fierce for first page rankings, but we are consistently more fierce at achieving them.