Clubhouse was sort of perfectly made for the pandemic. People aren’t going out, and they’re desperately searching for social connections and entertainment. The app provides both in a way, while capitalizing on the draw of celebrity influencers on the platform.
Clubhouse is also built on one of the most effective strategies for generating buzz and excitement–scarcity. To join Clubhouse, you have to have an invite from someone who is already a member. Not only that, whoever invites you has to have your phone number and has to give Clubhouse access to their iPhone contacts. No access, no invites.
From a business standpoint, it certainly makes sense that Clubhouse is taking this approach. Building a social graph from scratch is very hard, and requiring users to upload their contacts list is the most effective way to determine connections.
There’s a problem, however. As always, the problem comes down to figuring out the right balance between protecting user privacy and the use of data to provide the best experience for both the user and the business behind the app.
1. Clubhouse is recording your audio.
One of the “features” of Clubhouse is that it’s ephemeral. You can’t listen to it later, or even pause the room you’re in. You have to show up live to participate in the experience. That’s one thing that sets it apart from, say, podcasts, which are recorded and can be listened to at any time. You can’t even record conversations on Clubhouse.
Solely for the purpose of supporting incident investigations, we temporarily record the audio in a room while the room is live. If a user reports a Trust and Safety violation while the room is active, we retain the audio for the purposes of investigating the incident, and then delete it when the investigation is complete. If no incident is reported in a room, we delete the temporary audio recording when the room ends.
That means that if someone does report a problem, everything that happened in the room is recorded and saved. And Clubhouse isn’t clear about what happens to it then, other than saying it is saved to allow the company to make a determination. It doesn’t say who can listen to it, or under what conditions.
2. You can’t delete information other people share about you.
Even if you haven’t created an account, if someone you know has, there’s a good chance Clubhouse already has your phone number. That’s because the app requires users to upload their entire contacts database to send invitations. You can invite only someone who is in your contacts, and it doesn’t include any ability to share only specific contacts. It’s all or nothing.
In addition, members share not only their contact list, but, if they connect their social media profiles, that information is collected as well. Clubhouse specifically says that when you “create your account, and/or authenticate with a third-party service like Twitter, we may collect, store, and periodically update information associated with that third-party account, such as your lists of friends or followers.”
3. You can’t just delete your account.
In fact, even if you have an account, you can’t delete it without sending an email to a support account. There’s no option anywhere in the app to delete your account, and neither are there any instructions on what to do if you want to delete it. You have to send an email to “[email protected]” to request that your account be canceled, and wait for someone to take action.
4. It can share your personal information without notifying you.
That’s fine, but that same section makes clear that Clubhouse “may share the categories of Personal Data described above without further notice to you.” That means you have no right to know that your personal information that was collected by Clubhouse is now being used outside of Clubhouse.
5. Clubhouse is tracking you.
We may share Identification Data and Internet Activity Data with social media platforms and other advertising partners that will use that information to serve you targeted advertisements on social media platforms and other third party websites — under certain regulations such sharing may be considered a “sale” of Personal Data.
It seems pretty clear that Clubhouse is getting ready to monetize the platform it’s building. That’s fair–every business should have a plan for making money. If that plan includes monetizing its users’ activity and data, I think we can all agree it should be upfront and transparent about that fact.